Subject:
Business Administration
Field(s)/Area(s) of Concentration:
Controlling: strategic and operational controlling, value-oriented controlling, process-oriented controlling, controlling and IFRS, Finance and Risk: strategic/operational risk management, risk modelling, financial economist. Risk Management, Data Analysis and Management, Marketing and Distribution: Design of the marketing and distribution processes, human resources and staff management in marketing and distribution, methods of sales control and behavioural and sales psychology, Marketing: Market research, product and customer in the focus of marketing, communication instruments of marketing and price management